How to Perform B2B Market Research Market research is market research, right? Not quite. For starters, the B2B buying process is more complex than purchasing decisions made by consumers. In…
Telemarketing is simple but not easy. It involves one person picking up the phone to another and promoting their products and services. What could be easier? But, there are all…
What are the components that make up the organization for a successful lead generation campaign? Operations that you can reproduce year to year without having to reinvent the wheel each…
Tip 1: Set up a service-level agreement on lead routing with sales Do you have the following things documented by your sales team? Written criteria for lead routing (territories, vertical…
A marketing qualified lead is like a normal lead, but much, much better. Why? Because it’s highly likely these leads will become customers. You know they’re more interested in your product than other…
In spite of the fact that in the past pushy salespeople and poorly trained marketers have tarnished the image of the phone, I still believe that smart cold calling is…